Travel translation makes it possible for travel agencies, tour operators, hotels, and other enterprises to contact customers all over the world.
There are numerous ways for tourism-related enterprises to promote themselves, including websites, brochures, magazine adverts, and more. Tourism businesses can communicate directly with potential clients in some parts of the world by translating these materials into different languages.
If you want to grab the attention of an international tourist, you can’t rely on a cursory translation. These four pointers explain what distinguishes a world-class tourism translation.
#1. Know Your Audiences
Attractive tourism translation also necessitates linguists localizing for a specific audience. The tone and style of material directed toward English speakers may change significantly from that of text aimed at Japanese tourists, German tourists, or French consumers.
Making the necessary distinction between the formal German “Sie” and the informal “du,” for example, is a vitally significant linguistic and social feature in a German translation — a distinction that does not exist in English.
As a result, translators must be conversant with the cultural norms woven into the languages they work with; otherwise, you risk misunderstanding, or worse, insulting, your intended audience.
#2. Create Multilingual Content
Travel translation differs from many other specialty disciplines of translation in that it does not necessitate a thorough understanding of sophisticated technical jargon that is incomprehensible to the average person.
So you’d think a travel translation would be a piece of cake, right? Wrong.
A literal translation could lead to a very perplexing message! However, in order to convey an approachable and welcoming message, tourism translation frequently incorporates informal speech and vernacular idioms such as these.
Localizing and translating your website content into several languages is one of the most significant parts of attracting your target audience. Websites are the first point of contact for many people all around the world; hence, localizing your website content will help you acquire new customers.
With 72 percent of clients preferring websites in their native language, adopting travel and hospitality translation services for your website is a fantastic opportunity to build your brand.
As a result, successful travel translation necessitates a native-speaker awareness of the subtleties of both the source and destination languages. GTE Localize Services provides tourism translation in over 200 languages by linguistic professionals who are fluent in both their source and destination languages. As a result, your tourism translations are produced that are not only understandable to tourists from other countries, but also speak to them on a regional level.
#3. Don’t Overlook Marketing Flair
Professional tourism translation efficiently translates the marketing flair present in any tourism industry commercial, be it a hotel website or museum brochure, in addition to delivering the message of the text itself.
The tourism business, like most others, relies largely on innovative marketing methods to broaden its consumer base. Marketing only works if customers can relate to your message both linguistically and culturally. As a result, it is critical that your travel and hospitality translations contain local language, phrasing, and cultural preferences.
You may develop a strong localized presence by researching the target market and enlisting the assistance of an experienced language service provider.
This necessitates translators who do more than simply translate the words; they must have a knack for words in order to best represent the original text’s welcoming message. This is why you should use a professional translation company.
#4. Pay Attention To the Details
Finally, tourism translation is particularly difficult due to the specific nature of the details that must be maintained. Many prospective clients want to understand your company’s policies, service methods, and all you have to offer before hiring you.
All of this information can be effectively communicated through advertising and marketing materials such as brochures, bulletins, and periodicals. The correct online translation service provider can assist you in translating the content into a variety of languages and in a more interesting and instructive manner.
A hotel website, for example, may want to display prices in various currencies to better accommodate international guests. A competent translator will have some knowledge in this area.
Travel translation professionals understand that delivering such critical details is an integral element of the translation process. Tourism translation is a highly specialized commercial expertise when you consider the sensitive translation of colloquial terminology, the desire for marketing flair, and the need to localize for target audiences.
Contact GTE Localize when you’re ready to leverage your marketing materials for a worldwide audience. They are the leading provider of language support for tourism translation, with over 5 years of experience.
Their skilled translators are fluent in a wide range of languages and dialects, as well as the target language of your selected market and the specialist lexicon of your sector. This guarantees that they capture not only the substance of the copy but also the emotion behind it, making your brochures and other marketing materials memorable and one-of-a-kind.
Contact GTE Localize at [email protected] to get your tourism translations started!