Undoubtedly, the development of the Internet has made it possible for us to live in a digital society where individuals can connect with one another using modern tools and services. LinkedIn is regarded by organizations worldwide as a crucial marketing tool in today’s high-tech world. LinkedIn provides a professional network service and creates a trustworthy connection between job seekers, employees, employers, and any other members participating in not only on the social site but also on a global scale. LinkedIn is a career-oriented platform with hundreds of millions of users worldwide.
As a result, If you make your Linkedin company page multilingual, your company and business may get various advantageous. This post will show important considerations when translating your LinkedIn Company Page into various languages. And anyone who needs information on how to customize a LinkedIn Company Page for multilingual audiences could benefit from it.
The Advantages of Multilingualizing Your LinkedIn Company Profile Page
#1. Enhance Your Online Visibility
With approximately 740 million individuals and 55 million enterprises that have registered accounts, LinkedIn offers you a fantastic opportunity to stand out from the crowd through its extensive network on the website and mobile app. Despite the fact that English is by far the most widely used language on this platform, 20% of Internet users still like using their local tongues since it makes the user experience friendlier. Google has long since verified this and Business Standard has written about it. By taking advantage of this reality and setting up a bilingual LinkedIn Company Page, your business will be able to effortlessly connect with a large number of clients and partners—or even more if they actively seek you out.
#2. Improve Your Target Audience’s Trust
As previously noted, having your LinkedIn Company Page translated into several languages enables you to reach clients worldwide. In this way, as a result of efforts to improve user experience and localization to the native culture of the target market, the company’s visibility, as well as trust, are increased. According to Alexika’s research, 40% of buyers worldwide have a propensity to reject a product if the website is created in a different language.
That is to say, a multilingual profile on LinkedIn can increase local users’ trustworthiness, encourage them to stay on your page longer, and increase the likelihood that they would utilize your services.
#3. Match Your Marketing With Your Internationalization Plan
With a vast supply of marketplaces, information, connection, and association networks, LinkedIn can help your company realize its worldwide expansion goals and optimize its marketing strategy. This is because LinkedIn significantly contributes to the growth of business on a global scale.
The popularity of LinkedIn also attests to its significance in dealing with foreign partners and in the process of internationalization in North America, Europe, and Asia, which are also home to the largest and fastest-growing economies in the world.
#4. Highlight Your Company’s Language Efficiency
Since it is the first impression to contact the clients, language is a factor that enables the business to obtain a distinct advantage over other competitors. In other words, the default language can influence whether a user clicks on a LinkedIn page for the first time. The more proficient the page can be in the official language of the target market, the more language proficiency you can demonstrate to potential customers.
3 Things To Think About When Making A Multilingual LinkedIn Company Page
Knowing the value of a bilingual LinkedIn Company Page, we will now look at some other factors to take into account while creating a LinkedIn profile.
#1. Do you offer the same services across all markets?
Every nation demonstrates distinctive traits, including gender, age, financial level, race, religion, lifestyle, and other elements that result in divergent perspectives and internet behaviors. Because of this, audiences use LinkedIn and access a LinkedIn Company Page in completely different ways depending on the market.
Given this information, the business must focus on the adaptability of both the LinkedIn recommended services and the display experience. Making sure that the offered items can satisfy the customer’s requirements and insights is crucial.
#2. Can you communicate with your audience in that language?
Although a translated LinkedIn Company Page makes a fantastic first impression, it won’t persuade clients to use your services. Language proficiency can eliminate the communication barrier and any other language issues that can develop while working.
As crucial as it may seem, a qualified translating service can assist you in getting through any unexpected or challenging circumstances brought on by linguistic barriers. Remember that learning many languages is the first thing you need to invest in if you want to grow your business worldwide.
#3. Does Your New Audience Use The Same Keywords When Looking For Your Services?
A few questions will arise from using a LinkedIn Company Page in many languages, such as “How to research keywords utilized by your target audience? What approach may be used, alternatively, to improve the page’s standing on LinkedIn and Google?
You’ve had access to the solution to these queries for a while now. It makes use of keyword databases obtained through translation or interpretation work. You can employ translating or interpreting services to your advantage to boost the ranking of your LinkedIn Company Page as conducting a case study and researching popular keywords in several languages is a component of this performance.
Make your Linkedin Company page multilingual today
These are the reasons why you want a qualified translation service that will aid in the localization of your LinkedIn Company Page and thus assist your business’s international expansion. Hundreds of our previous devoted clients from all over the world have evaluated GTE Localize as an unquestionably trustworthy provider of translating services with a wide selection of solutions in different languages.
Contact us at [email protected] to get a free quote and make your Linkedin company page multilingual today!