Since almost every business today has a website where it advertises itself when you think about 2022, you think of the digital world. However, I’m sure you’ve faced a website or content that you were unable to understand as a result of a Google search at least once.
We live in a highly digitalized world, so making your content accessible to a wider audience and speaking to their needs and wants is essential to growing your brand’s traffic and traction online. Content translation makes doing this simple.
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1. Reach wider markets
Google Translate is undoubtedly your first choice if you want a content translation completed fast and easily, but why settle for less when you may have the best of both worlds?
It requires more than just knowing a, b, and c to translate into another language because there are so many cultural nuances and layers to consider. When dealing with exceptionally high levels of accuracy translations into Asian languages, such as Chinese, one pertinent example of “how not to” translate into a different language is.
With its reliance on profound Confucian teachings concerning the body and soul, China is generally renowned for being among the most spiritual nations in the world. Let’s just say that KFC’s catchphrase “Finger-lickin’ Good!” did not translate well into Chinese, suggesting that one should eat one’s bodily parts in an utterly unappetizing misinterpretation: “Eat Your Fingers!”
The translation of your message into a foreign language will be positively influenced by selecting a translation service provider who can add to the linguistic aspect a deeper understanding of these cultural undertones. It will also help your brand gain more traction by helping it connect with the cultural framework and identity of the target audience.
2. Boost consumer trust and increase your revenue
A recent Common Sense Advisory Study found that “people all around the world prefer to consume information in their native language. According to Dr. Donald A. DePalma, Chief Research Officer of CSA Research, “meeting this expectation—and, in certain cases, the legal duties to do so—fuels a vital worldwide business that continues growing as a result of global digital transformation (GDX).”
By having your material translated into another language, you can provide customers with a positive multilingual experience and build consumer trust in your brand, which naturally boosts sales because people are more likely to make purchases when they can access information in their own language.
As customers viewing your content and landing on your pages will feel familiar and resonate with your brand, multilingual content translation will help ensure a steady competitive edge, propelling your brand ahead of others in order to penetrate numerous markets.
3. Improves SEO/SEM
In today’s digital landscape, search engine marketing and optimization are quite important, particularly when it comes to the requirement for content to permeate the desired target markets and reach the targeted audience.
Translation of your content into various language combinations can accommodate effective multilingual SEO/SEM strategies. The more popular and highly ranked the language combination, the better, increasing the likelihood of achieving higher rankings and better search results, which in turn increases exposure for your brand.
4. Significantly increase website traffic
You’ve probably heard of Neil Patel, who claims that after translating his whole website into 82 different languages in just three weeks, his traffic rose by 47%.
Implementing multilingual translation and SEO for the content of his website not only increased the opportunities for visitors to interact with the content but also generated traffic for indexed pages and multiple queries in various languages, which was crowned by a sharp rise in new and foreign users of almost 60%.
This demonstrates that over time, his search query impressions climbed by an even greater margin, demonstrating the very strong potential for the efficiency of translating into a different language.
5. Generate higher conversion rates
It gets into a man’s head if you speak to him in a language he can understand. Speaking to him in his language will touch his heart, according to Nelson Mandela. And he was right; readers will be won over when your content uses the words they need and want to hear to fulfill their informational needs.
Their main issue was “that content was not in the language native to the audiences they were targeting, and it was also missing critical pieces in the customer journey that were impeding them from ranking in search engine results,” according to wearemarketing.com, the marketing firm that developed strategies to bring about Palladium’s impressive conversion growth.
Their content is aligned with the caliber and depth their users and consumers expected as a result of the translation and localization of the content in six priority languages and corresponding granular dialects, as well as through overarching technical SEO improvements, creating a truly multivalent localization success story.
Choose reliable content translation services
For brands looking to expand and speak internationally, high-quality translation and localization services are essential to success.
Your path to success in the international sphere will depend on your ability to translate your content or localize your product, service, and the platforms that go along with it, such as websites or e-commerce platforms, into a new language.
Through the creative effort of a professional translation company like GTE Localize, where quality is never sacrificed, all of this and more are made possible.
Contact us right away at inquiry@gtelocalize.com to give your content the competitive edge it needs to succeed globally.
