The numbers really talk when it comes to the importance of website translations using professional translation services for the following reasons.
To give an example, a potential customer wants to spend their time at your hotel for an upcoming vacation. They would probably do some research and book it online.
As of 2019, about 67% of all hotel reservations are recorded to be made online. It sounds great as you already have a wonderful website with a user-friendly display, beautiful images, and videos of your hotel for customers to see.
You have been doing great, except for the fact that your content is only in English. Based on consumer research’s results, 75% of customers prefer buying in their own language. Therefore, there is a big chance that you might be wasting a certain amount of revenue from a large number of customers from all over the world who do not speak English.
Besides that, there are other reasons for having a professional translation agency help you with your website translations which are growing competitors each season and plan of attracting new customers from a wider reach.
You will be able to better connect and engage with your targeted customers and then will be in a much better place than competitors once your website is translated to the language your customers use.
Let’s take a deeper look at your international customers’ profiles to understand more about the essence of translation and creative translation, or so-called- transcreation. For example, the burgeoning Chinese outbound travel market. In 2019, Statistics shown that nearly 169 million Chinese tourists from Mainland China had overseas trips.
Your business will likely be missing an enormous number of Chinese customers if you do not customize the Chinese language website, here we consider that less than 1% of the total Chinese population has a desire to travel overseas but only speak basic conversational English.
Speaking of the global population, only about 1.34 billion people speak English while the majority only use English as their 2nd or 3rd language, or even do not use English at all. Numbers speak for themselves and prove the crucial impact of professional translation services on any business.
This article will help you see the importance of investing in your website translation using professional translation services.
Being on top of the competition, boost direct bookings
Content in different languages will help you serve a diversity of people more effectively since this is the very character of the hotels and hospitality industry.
Your potential customers will be more likely to stay on your website when the content is in their language.
When customers understand clearly what they are going to spend their money for, they will be more likely to spend more time reading through your website and making reservations.
Therefore, you might be losing your chance of serving 75% world’s population just because your website is not being translated.
You definitely do not want your potential customers to choose your competitors and miss the chance of them booking on your website directly.
Improving your online presence
It is extremely important to make sure that your website will pop up in search engine results when potential customers seek accommodation online.
As many languages are being used to search for hotels, translations will help your business be found at a higher ranking on the Search Engine Results Pages (SERP) by boosting your SEO. And search engines do not rank any websites that use automated translations.
Keywords from different languages will be much help to attract new international customers ass they will make your website have good visibility on search engines.
You can also take full advantage of your SEO by creating each page for each language instead of putting all translations into one website. Doing this also helps put your website in a higher place on SERPS in multiple languages.
Attracting more international customers with professional translation services
Different countries have different holiday seasons. So if you have an international customer base, you can avoid low seasons which are considered as being normal for many hotels.
To give an example, October normally is a hiatus period for most European countries, but it is not the same for China. The Chinese tourists usually have their 7-day National Day Golden Week to travel overseas.
So, if your website is being translated into many languages, you can reach out to more international customers no matter what seasons, and as a result, your business will be run better.
Creating content that caters to diversity and inclusion
With preferences, language for example, and many other necessary steps to take to meet your customers’ needs, you can easily incorporate diversity and inclusion into the hotel industry.
It will help erase the potential risk of holding off your customers when they have to try to understand one foreign language, and also guests can feel and instill a sense of belonging to your hotel.
The feeling of being “at home” would be likely what they can feel while being far away from home.
Providing the best user experience
Many significant benefits that a well-translated website can bring are personal touch, closeness with the brand, and providing a user-friendly experience when some small yet important details like special offers and rates are displayed in customers’ currency.
All these details can inspire customers to book on your website directly.
Commitment, professionalism, and respect towards your international customers can be shown best by providing them with content in their native language.
After all, these numbers do speak.
Choose your professional translation services
As a professional translation company, we will give you outstanding website translation services at a cost-saving rate and fast delivery time. We provide translation and localization services for all major languages pairs in the world for all types of content.
To get a free quote and 300-word translation test, contact our experts today!