An effective marketing strategy is crucial to the success of a business. This strategy should include tailoring documents related to products or services so that they match customer needs.
Therefore, in the tourism industry which attracts multinational customers, tourism translation plays an extremely important role in the marketing strategy of your company.
In this post, we will discover the key of your marketing strategy in tourism translation.
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Tourism translation
As society develops more and more, people’s quality of life has improved a lot. Along with globalization in all aspects, more and more tourists have the conditions and opportunities to travel abroad. In the U.S, total contribution of travel and tourism to the global economy is about 4.67 USD.
However, not all tourists are fluent in foreign languages at the places they visit. Therefore, by using tourism translation, businesses can attract countless foreign tourists, while making their trip hassle-free with language and leaving them with a wonderful experience.
This will result in a higher rate of return customers and also help you reach more potential customers as they receive lots of good suggestions and feedback from your old customers.
Tourism is a broad field that includes a wide range of companies that specialize in many different types of services, including:
| Services | Places |
| Accommodation | Hotel, motel |
| Events | Tutorials, activities |
| Cuisine | Restaurants, bars, pubs |
| Transportation | Tour bus, cruises |
| Attractions | Tourist sites, famous landmarks |
According to each of the above-mentioned tourism services, the documents that need to be translated are also extremely diverse, including tourist guides, maps, hotel and destination brochures, etc.
In particular, translation of travel documents. Advertising and marketing materials are extremely necessary to attract and make a good impression on visitors. It can be said that the internet is often the first place where people look for what they need, or where they want to visit.
Therefore, you should pay special attention to the tourism translation service for translating your website and digital marketing strategies, such as social media, email, paid advertising, and SEO.
Tourism translation and digital marketing
The number of international visitors to the US in 2019 stood at almost 80 million, which shows that tourism is a very developed industry. In tourism, translation is an essential step to a digital marketing strategy.
Marketing translation requires accurate and professional skills because it will be the first impression visitors have on your company, representing the image of the company. Especially in the tourism sector, relevance to the target market is extremely important. The translation must not only be grammatically and spelling correct, but also commensurate with the tastes and cultures of the target market.
By using professional travel translation services, you can ensure that all aspects of the content or intonation of the source text are accurately communicated in the target language. Experts will choose the right terminology for accuracy, and communicate it in the right style to help your company’s digital marketing posts get the most engagement. From there, the number of customers using your travel services also increases.
Specialist skills of a translator in tourism translation
Travel translation includes a number of other professional translation fields, first of all, keywords. Travelers may want to travel to many different countries, but not everyone is fluent in multiple languages, so most people will search for what they want in their mother tongue.
To make sure your website and ads appear in all relevant searches, keywords are especially important. However, lookup habits also vary between cultures, so using direct translations from dictionaries or translation tools will not give the best results. Using keywords that are appropriate for each language and culture will help your website rank higher in search engine results.
Professional translation generally requires cultural adaptation, especially when translating tourism marketing materials, this skill is even more important. That’s because travel documents often include a lot of cultural references that are unique to each country, so using a direct translator alone will not convey the exact meaning of the text, making Readers may be confused.
This is when you need to use professional translation. An experienced translator will be able to translate cultural elements in a suitable way into the target language while preserving the original culture. This allows tourists to have direct access to the source culture in a way they feel comfortable and familiar with. The result of a successful tourism translation is to make the places featured in the brochure appear more appealing and relatable to foreign visitors.
It can be seen that airlines, travel agents, hotels, and airports are always looking to adapt the way their customers talk. This is like adjusting the translated content to create a message that is both attractive and familiar, leaving a good impression on visitors.
To do that, the translator needs to respect the tone of the original, choose words to convey in a way that is meaningful in terms of meaning but still retains the same tone in the target language. This will require in-depth knowledge of the target country, which is why you should work with and consult with native speakers when translating your documents.
Choose GTE Localize for your tourism translation
The quality of travel translations will determine the success of your multilingual communication and marketing strategy. If successfully completed, the translation will help your company’s travel business grow, allowing you to reach a wide range of potential customers from all over the world.
At GTE Glocalize, with a talented and professional translation team, will bring you a prestigious and quality travel translation service. We provide a variety of translation services in the travel industry such as:
- Tourist brochures
- Guidebooks
- Promotional offers
- Press releases
- Travel articles
- Restaurant menus
- Directories
- Advertising and Marketing
As mentioned above, using a professional travel translation service will help you avoid mistakes, misunderstandings, help attract and impress viewers. This also makes customers feel that you are dedicated to providing a good experience for them and they will feel confident in your services.
Professional translations will protect your company’s reputation and image, helping to get the most out of multinational marketing strategies.
Contact us today to learn more about our travel translation services.
