What Makes Tourism Translations In The U.S. So Important?

What Makes Tourism Translations In The U.S. So Important?

Performing tourism translations is an essential step to the survival of businesses in the U.S. tourism industry, considering this nation has one of the most complex cultural identities in the world.

The U.S. is depicted as a “melting pot”, in which people of many cultures and races mix to produce a diversified living environment. In addition, the country annually welcomes around 79.6 million overseas tourists from all over the world. That is why if you run a business in the tourism field in the U.S., having your material translated is critical. 

Read on to see what you will be missing out on if you do not translate your content into different languages for your target audiences.

#1. You are expanding your customer base

What Makes Tourism Translations In The Us So Important?
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The tourism industry in the U.S. caters to both domestic and international customers. 

Let’s look at the domestic market first with the distribution of population in the U.S. in 2016 and 2060 by race and Hispanic origin, according to Statista.

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When you look at these numbers, it’s evident that the potential for attracting local customers of different ethnicities in the U.S. is enormous. And by offering tourism translations in a variety of languages, your business will be able to significantly expand your customer base.  

Regarding international travel, the U.S. government is carefully reopening its border, giving the tourist and hospitality industries a brighter future.

Let’s consider the nationalities of foreign visitors to the U.S. in 2019, the year before Covid-19 appeared. The statistics of the upcoming years, when the tourism industry restarts, are expected to be not much different from the year before the pandemic.

Based on these figures and the type of products/services you are offering, you can determine which languages you should translate into.

Residence of travelers to the U.S.2019 arrivals in millions
1.Canada20.7
2.Mexico18.1
3.United Kingdom4.8
4.Japan3.8
5.China2.8
6.South Korea2.3
7.Brazil2.1
8.Germany2.1
9.France1.8
10.India1.5
Total international tourists79.3 million

Source: National Travel and Tourism Office, Key Facts About International Travel and Tourism to the United States.

#2. You can establish fluid communication with your customers

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Having your tourism translations to different languages (the more the better) will be the key to your success. To communicate fluidly with your target audience, you have to understand their pains, their needs, and the way they express their feelings. By speaking the same terms as your target customers, they know you are on the same team as them, and they are more likely to trust you.

It’s worth noting that native translators are especially vital for tourism translations since a foreign translator will not provide the same level of quality as a translator who is familiar with the target country’s idiosyncrasies, nuances, and customs.

#3. You gain a competitive edge in your branding

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Through your tourism translations, your customers see your voice, your tone, your level of care and empathy for them, and your professionalism.

When your content is available in some languages, your customers will first appreciate your investment in content. They will have a positive perception of your company’s image. And if you have professional tourism translations that also touch their hearts, there is a possibility that they will buy your products/services.

#4. You create loyal, satisfied customers and generate trust

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Your brand will be more appealing to a foreign audience if you have high-quality tourism translations. The customers would return if your communication is good, your service is effective, and they are happy after putting their trust in your brand. A long-term, loyal customer may be obtained by creating a product/service that is tailored to their requirements, which will be presented in their native language.

On the other hand, if customers notice that your tourism translations have been hurriedly made on Google and that they struggle to comprehend, they will immediately choose another service provider where they will be treated better. 

Choose GTE Localize

Creating impeccable tourism translations requires a thorough understanding of the country’s culture, etiquette, and gastronomy, as well as the target audience. As such, translating documents in the tourism field is often done by professional Language Service Providers that have native translators residing in their home country. 

If you are looking for a professional Language Services Provider to get your tourism translations for the U.S. market completed, look no further than GTE Localize. The followings are some of our outstanding values that are given to our clients:

  • As a member of the Globalization and Localization Association (GALA) and an ISO 9001:2015 certified company, we guarantee to provide our clients with high-quality translations.
  • With a team of top-rated and experienced native translators, GTE Localize offers hospitality & tourism translation services from English to hundreds of target languages and vice versa in a fast turnaround time.
  • We have up-to-date technologies to facilitate our translation workflow while lowering expenses for our clients.

We are here to help you with any need for tourism translations for the U.S. market. For a free consultation or a free 300-word test, contact our specialists right now!

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